Geneve/Fribourg Entrepreneurship Forum

Fribourg/Geneva, Switzerland


JUNE 26 - JUNE 29

Wednesday June 26, 2024
  • Arrival Day
  • Sight-Seeing in the Fribourg area
  • 6:00 pm Opening Reception at the Hockey stadium BCF Arena

Thursday, June 27, 2024

Transfer Fribourg to Geneva via shuttle bus

  • United Nations Geneva: June 27, International Micro-Small and Medium-Enterprises Day 
  • Theme of UN MSMEs Day: The Circular Economy and the Future of MSMEs – A Pathway to Achieving the UN SDGs
  • 6.00 pm: Dinner at Golf Club La Gruyère |, Pont-la-Ville
  • Transfer Geneva to Fribourg via shuttle bus
UN Geneve
Fribough view from above
Summer in Fribourg Switzerland
Friday June 28, 2024

8:15 am – 8:45 am:
Registration and Welcome Coffee

8:45 am – 9:00 am:
Opening Ceremony

9:00 am – 9:30 am:
Navigating the Future with Empowering Leadership and Sustainability Keynote Speech: Gerhard Andrey: Founder of Liip  and Member of the Swiss Parliament

9:30 am – 10:15 am:
To the Edge of Space: Keynote: Raphael Domjan (President of the PlanetSolar Foundation. Roundtable Discussion: Christian Fischer (Co-Founder & CEO Bcomp), Massimo Fiorin (Managing Director Aeropole)

10:15 am – 10:45 am:
Coffee Break

10:45 am – 12:00 pm:
Parallel Breakout sessions (competitive papers, workshops)
Parallel Session One: Women entrepreneurs: Analia Pastran, Barbara Ramos, Vicky Stylianou, Babina Kristina (moderated by Maya Dougoud)
Parallel Sessions Two: Entrepreneurial Leadership
Parallel Session Three: 10×10 Program – Globalization of SMEs Parallel Session 4-6: To be Announced on June 1, 2024

12:00 pm – 1:00 pm:
Networking Lunch Innovation Lab, Plenary Sessions

1:00 pm – 2:00 pm:
“The impact of Government & Public Organizations in fostering Entrepreneurship and SMEs”
Moderated by Dr. Winslow Sargeant (Immediate Past Chair, ICSB), Barbara Ramos (ITC), Dragan Radic (ILO), Matthews Wilson (WTO)

2:00 pm – 2:45 pm:
“The role of Academia, NGO and private sector on the development of Entrepreneurs and SMEs” Moderated by Rico Baldeger, Dean and Professor, School of Management Fribourg (HEG-FR), Amy Zeng (Dean Sawyer Business School); Mike Baur (Founder Swiss Venture Group), Marcel Dubey (CEO CP Automation), and Beat Vonlanthen (President of the economic federations Swiss Medtech & Chocosuisse)

2:45 pm – 3:15 pm:
Coffee Break

3:15 pm – 4:30 pm:
Parallel Break-out sessions (competitive papers, workshops)

▪ Parallel Session: Family Business: J. De Weck (Magazine Bilan), Liliane Kramer (CEO & owner Joggi Ltd.), Nicolas Staempfli (Member of the Board Staempli Ltd.), Fabrice Simonet (Co-owner of the Vinery le petit château)

▪  Parallel Session: Launch GEM Switzerland Report and Round Table “Entrepreneurial Framework Condition”: Yann Steulet (Director Incubator Fri-up), Juliane Butty (CEO & Co-founder BTRY, Bettina Hirsig (Co-founder Power Coder),

▪  Parallel Sessions 3-7: To be Announced on June 1, 2024

4:30 pm – 5:25 pm:
Closing Plenary Session Keynote: Laurent Lecamp, CEO Montblanc Watch Division: “Building a Story Brand in the Luxury Market”

5:25 pm – 5:30 pm:
Closing Remarks

5:45 pm
Walk Old Town Fribourg

6:30 pm:
Barbecue reception “Old town Fribourg: Gotteron Valley”
Saturday June 29, 2024
  • Sight seeing Fribourg and Berne
  • Discover how to make Swiss cheese at Fromagerie d’alpage: A typical 17th century chalet
  • Visit Chocolat Cailler
Chocolat Cailler


Fribourg is a quaint town nestled in the heart of Switzerland. Bustling with students and innovation, the city thrives on its educational prowess and entrepreneurial mindset.

Home to a renowned university and several specialized schools, Fribourg is a well-known hub of intellectual activity. The city is strategically located between Zurich, Bern, and Geneva and enjoys a central location that not only provides easy access to major Swiss cities but also contributes to its dynamic and cosmopolitan atmosphere.

Beyond academia, Fribourg is fostering innovation with multiple startup incubators and a newly built technology park, Blue Factory, which serves as a nucleus for cutting-edge developments. This blend of academic excellence, entrepreneurial spirit, and a lively social scene creates a unique and energetic ambiance in Fribourg, making it an exciting destination for students, professionals, and creatives alike.


Located on the shores of the beautiful Lake Geneva, the city of the same name stands as a global hub with an international renown. Recognized for its diplomatic significance, Geneva hosts the headquarters of major international organizations, including the European branch of the United Nations, the World Trade Organization, and the World Health Organization.

Beyond its diplomatic role, Geneva has an enduring legacy in the luxury timepiece industry, with numerous watch companies choosing to establish their headquarters within the city. Its cosmopolitan atmosphere is further enriched by a diverse community, fostering a melting pot of cultures and ideas, thus boosting innovation.

Geneva’s position as a diplomatic and economic powerhouse, coupled with its picturesque setting, creates a unique blend of sophistication and global influence, making it a city that seamlessly merges tradition with modernity.